Speaker Spotlight - Jennifer Collins & David Kravinchuk
Session Title: "The Most Wonderful Time of Year (to be a fundraiser)"
In North America, most charities receive 30% or more of their annual donations in December, much of it delivered through holiday direct marketing campaigns. Would you like to learn how to make your next holiday campaign a real treat for your donors and your boss? Need some powerful strategies to inspire more donors to respond your appeal and boost average gift size?
Then this session is the perfect holiday gift for you, your boss and your charity's mission!
Join us to learn how you can inspire your donors to leave your cause a big gift under the holiday tree. You’re guaranteed to take home practical tips from successful holiday campaigns from across Canada (and one from New Zealand) that you can put to work right away.
Session Objective: Learn how to tell powerful stories that cut through the holiday noise and inspire donors. Learn powerful ideas to ensure your appeal gets noticed. Learn how a 5-cent item boosts donor engagement and sends results soaring.
About Jennifer Collins, Special Projects Officer, Ajax Pickering Hospital Foundation:
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival. For the last ten years at Rouge Valley Health System Foundation, Jennifer has been Special Projects Officer. Projects that keep her busy include managing donor recognition, the direct response program and staff lottery. Jennifer is also proud to have helped raise over $5 million in just two years through the Foundation’s Image is Everything campaign for a new MRI!
About David Kravinchuk, Chief Advice Dispenser, Fundraising Pharmacy:
Founder and Producer, Western Canada Fundraising Conference
Passionate about prescribing practical fundraising solutions, David opened his very own Fundraising Pharmacy to dispense name-brand advice (at generic prices). Fundraising Pharmacy serves a diverse group of Canadian charities including Canadian Parks and Wilderness Society (CPAWS), the New Democratic Party of Canada (MB), St. Paul’s Hospital Foundation and The Walrus Foundation alongside international clients including SumOfUs.org.
Before launching Fundraising Pharmacy, David was the Senior Philanthropic Counsel at Good Works. Previous to consulting, he was immersed in donor relationship fundraising at the University of Alberta and MS Society of Canada.
Conference registration information.