Speaker Spotlight - Leah Eustace
"The Science of Story"
We all know about the power of a good story in fundraising, but why are they so powerful? What is it about the human brain and how it works that makes a story so critical to the decision-making process? In this session, Leah will dig deep into the brains of our donors, and share research and insights into the role of narrative in guiding donor behavior.
Session Objective: Learn the role our subconscious plays in philanthropic decision-making. Go away armed with the research and stats you need to convince others about the power of a good story Gain tools to make your fundraising more effective.
About Leah Eustace, CFRE, ACFRE, President, Blue Canoe Philanthropy:
Leah is an idea-generator and strategic thinker with a wide and varied background in charitable fund development. For 25 years, Leah has worked for or with charities to help tell powerful stories through direct marketing, cases for support, legacy giving and social media. She has a particular interest in strategic planning and ‘looking under the hood’ of fundraising programs to help tune up revenue-generation activities.
Leah is an active volunteer and currently sits on the AFP International, AFP Canada and AFP Foundation for Philanthropy Canada Boards of Directors. She’s also a member of the ACFRE Credentialing Board, and the CAGP National Board.
In 2014, Leah became the 101st person in the world to receive the Advanced Certified Fundraising Executive (ACFRE) accreditation (and only the 8th in Canada). She was also honoured with the 2014 AFP Ottawa Chapter Outstanding Fundraising Executive Award.
Conference registration information.